Josef responds to product advertisements that focus on convenience, durability, and service. These benefits of the advertised products appeal to his _____ needs of Maslow's need hierarchy.

Question

Quizplus · Accepted Answer

The needs of security and safety are at the base of Maslow's hierarchy, and convenience, durability, and service are all characteristics that promote a sense of security and safety in products.

Josef Responds to Product Advertisements That Focus on Convenience, Durability