The "evaluation" dimension of the semantic differential refers to whether what is being rated is viewed ____.
A) in a favorable or unfavorable way
B) as being positive or negative
C) as active or passive
D) as powerful or powerless
Correct Answer:
Verified
Q35: A response scale _.
A)is used to collect
Q36: A(n)_ is used to collect answers on
Q37: The _ of a test can be
Q38: Scaling _.
A)is used for a single item
B)results
Q39: The semantic differential includes the dimension of
Q41: According to Stevens,"scaling is the assignment of
Q42: Guttman Scaling is also called _ scaling.
Q43: When Likert scaling is used,experts rate the
Q44: The first step in Thurstone,Likert,and Guttman,scaling is
Q45: When the Method of Equal-Appearing Intervals is
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