Questions about sensitive or upsetting topics should be asked as early in a questionnaire as possible,to get them out of the way.

Question

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Questions about sensitive or upsetting topics should be asked later in a questionnaire. Starting with these types of questions may cause the respondent to feel uncomfortable or defensive, which could affect their answers to other questions. It is important to build rapport and establish trust with the respondent before asking sensitive questions.

Questions About Sensitive or Upsetting Topics Should Be Asked as Early