Using a combination of mobile and database technology,Pizza House keeps records of the pizza preferences of all its customers.When Sam orders from Pizza House,he only says "send me the usual" when he calls in his order;and hangs up.Accessing the database,the Pizza House worker knows his address,his usual order,and what credit card to bill.The streamlined ordering and fulfillment efficiency give the Pizza House __________.
A)A strategic plan
B)A strategic model
C)A competitive advantage
D)A sustainably business edge

Question

Quizplus · Accepted Answer

The use of a combination of mobile and database technology to streamline ordering and fulfillment gives Pizza House a competitive advantage over its competitors, as they are able to provide a more efficient and personalized service to their customers.

Using a Combination of Mobile and Database Technology,Pizza House Keeps