Customer experience is about building the digital infrastructure that allows customers to do whatever they want to do,through whatever channels they choose to do it.

Question

Quizplus · Accepted Answer

Customer experience is focused on meeting the needs and expectations of customers by providing them with seamless and effortless interactions across multiple channels and touchpoints. This requires the development of a digital infrastructure that enables customers to access products and services through their preferred channels, whether it's online, mobile, social media, or face-to-face interactions. Therefore, the statement that customer experience is about building the digital infrastructure that allows customers to do whatever they want to do, through whatever channels they choose to do it, is true.

Customer Experience Is About Building the Digital Infrastructure That Allows