PPC advertisers use each the following metrics to gauge the effectiveness of their campaigns except ________:
A)Click through rates
B)Cost of customer acquisition
C)Keywords that lead to sites
D)Return on advertising spend

Question

Quizplus · Accepted Answer

Keywords that lead to sites are actually used to measure the effectiveness of PPC campaigns. The other three metrics (click through rates, cost of customer acquisition, and return on advertising spend) are commonly used by PPC advertisers to determine the success of their campaigns.

PPC Advertisers Use Each the Following Metrics to Gauge the Effectiveness