Bank Transfer Day was a Facebook-organized protest against "ridiculous fees and poor customer service" originally aimed at Bank of America,but expanded to large banks in general.This is an example of ________.
A)social showrooming
B)a groundswell-organized group
C)a customer mashup
D)a social media failure

Question

Quizplus · Accepted Answer

Bank Transfer Day was a social movement that originated from grassroots efforts on Facebook, making it a groundswell-organized group. It was aimed at targeting large banks in general, not just Bank of America, to protest against their high fees and poor customer service. It is not an example of social showrooming, customer mashup, or social media failure.

Bank Transfer Day Was a Facebook-Organized Protest Against "Ridiculous Fees