Examples of the Balanced Scorecard's customer measurement criteria are ___________.
A)Asset utilization and cash flow
B)Brand image and reputation
C)Cycle times and defect rates
D)Employee morale and IT capabilities

Question

Quizplus · Accepted Answer

Brand image and reputation are examples of customer measurement criteria, as they focus on how the customer perceives the company and its products/services. Asset utilization and cash flow are financial measurement criteria, cycle times and defect rates are internal process measurement criteria, and employee morale and IT capabilities are examples of learning and growth measurement criteria, none of which specifically relate to the customer.

Examples of the Balanced Scorecard's Customer Measurement Criteria Are ___________