What was novel about BSC in the 1990s was that it measured a company's performance using a multidimensional approach of both leading and lagging indicators.

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The Balanced Scorecard (BSC) introduced in the 1990s was novel because it used a multidimensional approach that measured a company's performance using both leading and lagging indicators. This approach provided a more comprehensive view of the company's performance, enabling better strategic management decisions.

What Was Novel About BSC in the 1990s Was That