Taylor gets lost in playing FIFA to the point that he has now developed a strong love for a Adidas brand clothing,which is prominently advertised and used by characters in the game.Which of the following provides an explanation for this development?

Question

Quizplus · Accepted Answer

A)Once immersed in the plot,players are distracted from advertising embedded in the game.They do not counterargue against these messages and,as a result,they are more likely to form attitudes toward the brand simply based on the positive feelings the story evokes.

Taylor Gets Lost in Playing FIFA to the Point That