Why should marketers consider social music sites as possible ad vehicles?

Name: Why should marketers consider social music sites as possible ad vehicles?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

E)Like games,these social sites offer targeting and reach capabilities.Advertisers can target using age,gender,preferred music genre,and location.Ad impressions are charged on a CPM basis (cost per thousand).A benefit with social music is that production may be provided by the site (at least for Pandora and Spotify at the time of this writing).

Why Should Marketers Consider Social Music Sites as Possible Ad