One-to-one marketing is a marketing plan wherein a firm specializes in serving one market segment with particularly unique demand characteristics.

Name: One-to-one marketing is a marketing plan wherein a firm specializes in serving one market segment with particularly unique demand characteristics.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

One-to-one marketing refers to strategies that focus on personalized interactions with individual customers, rather than targeting a broad market segment with uniform characteristics.

One-To-One Marketing Is a Marketing Plan Wherein a Firm Specializes