One demographic trend that has shaped consumer behavior (CB) patterns is the increasing family size throughout most of Western culture.

Question

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This statement is incorrect. Family size has been decreasing in Western cultures, with households becoming smaller due to factors such as delayed marriage, increased divorce rates, and lower birth rates. This demographic trend has led to changes in CB patterns, such as increased demand for smaller-sized products and services, more individualized marketing approaches, and a shift towards experiences and convenience over family-centric offerings.

One Demographic Trend That Has Shaped Consumer Behavior (CB) Patterns