Megan is excited about her upcoming high school prom. Although she has many dresses, she decides to go shopping for a new one. In this scenario, the dress is an example of a _____ in the basic consumption process.

Question

Quizplus · Accepted Answer

A want is a desire for an item, product, or service that is not essential for survival but adds pleasure and enjoyment to life. In this scenario, Megan already has dresses to wear to the prom, so buying a new dress is not a necessity or a touchpoint (a point of contact between a customer and a company). It is a want, something that will make her feel excited and special for her big night. The term "reaction" is not relevant in this context.

Megan Is Excited About Her Upcoming High School Prom