Which of the following statements is true of the stakeholder marketing orientation?
A) Firms with this type of orientation recognize that more than just the buyer and seller are involved in the marketing process.
B) It is a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns.
C) It stresses solely on the need to monitor and understand competitor actions and to communicate this information throughout the organization.
D) Firms with this type of orientation innovate primarily to make the production process as efficient and economical as possible.

Question

Quizplus · Accepted Answer

The stakeholder marketing orientation recognizes that more than just the buyer and seller are involved in the marketing process. It considers the needs and interests of all stakeholders, including suppliers, employees, shareholders, and the community, in addition to customers. Therefore, option A is the correct statement. Option B describes the marketing concept, not the stakeholder marketing orientation. Option C describes the competitor marketing orientation, and option D describes the production orientation.

Which of the Following Statements Is True of the Stakeholder