TuckIn, a restaurant chain, has hired a market research company to help it better understand its customers and their preferences. The restaurant chain has several competitors and has experienced a decline in sales in the past few years. The survey researchers pretended to be customers and observed the interactions of the customers with each other and with the employees of the restaurant. The researchers noted that several customers returned orders because they did not like the food. In this scenario, which of the following is most likely to be true of the research company's approach to consumer research?

Question

Quizplus · Accepted Answer

The results are researcher dependent because the observations and interpretations of the interactions and customer satisfaction are subjective and can vary based on the researchers' perspectives and biases.

TuckIn, a Restaurant Chain, Has Hired a Market Research Company