Dana and John are planning to furnish their new home. They want to purchase reasonably-priced and good-quality furniture. To make a well-informed decision, they browse the Internet, read home décor magazines, and visit furniture stores to explore the available options. Their efforts are an example of a _____ associated with the consumption process.

Question

Quizplus · Accepted Answer

Their efforts represent a cost associated with the consumption process, as they are investing time and effort (not just money) to make a well-informed decision.

Dana and John Are Planning to Furnish Their New Home