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Dana and John Are Planning to Furnish Their New Home

Question 91

Multiple Choice
Dana and John are planning to furnish their new home. They want to purchase reasonably-priced and good-quality furniture. To make a well-informed decision, they browse the Internet, read home décor magazines, and visit furniture stores to explore the available options. Their efforts are an example of a _____ associated with the consumption process.

Dana and John are planning to furnish their new home. They want to purchase reasonably-priced and good-quality furniture. To make a well-informed decision, they browse the Internet, read home décor magazines, and visit furniture stores to explore the available options. Their efforts are an example of a _____ associated with the consumption process.


A) benefit
B) cost
C) value
D) touchpoint

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