The same act of consumption cannot provide both utilitarian and hedonic value.

Name: The same act of consumption cannot provide both utilitarian and hedonic value.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The same act of consumption can provide both utilitarian and hedonic value. For example, buying a high-quality, comfortable pair of shoes can provide both utilitarian value (protecting your feet and providing comfort during everyday activities) and hedonic value (feeling stylish and confident while wearing them).

The Same Act of Consumption Cannot Provide Both Utilitarian and Hedonic