Which of the following statements is true of Customer Relationship Management (CRM)?
A) It utilizes its resources primarily to cater to loyal customers.
B) It considers each customer to be a potential stream of resources.
C) It believes companies are more likely to conduct individual transactions with customers.
D) It believes that customers are more affected by internal influences rather than external influences.

Question

Quizplus · Accepted Answer

CRM considers each customer as a potential stream of resources and focuses on building long-term relationships with them. It aims to maximize revenue by increasing customer loyalty and retention, and by identifying opportunities to cross-sell and up-sell products and services to customers.

Which of the Following Statements Is True of Customer Relationship