Jumbo Ring-O, a company that produces cereal product, changed the colors of its packaging box from dark brown to a bright red with yellow highlights in order to attract more consumers, usually children between age group of four to twelve years old. Which of the following factors was used by Jumbo Ring-O to improve its sale?

Question

Quizplus · Accepted Answer

The change to bright red with yellow highlights increases the intensity of the stimuli, making the packaging more visually appealing and noticeable to children.

Jumbo Ring-O, a Company That Produces Cereal Product, Changed the Colors