In order to increase the sales of pizzas in a shopping mall, the management decides to insert very brief flashes of pizza images in movies that are being played at the theatre. The marketing strategy used in this scenario is known as _____.
A) sensory marketing
B) subliminal persuasion
C) selective exposure
D) product placement

Question

Quizplus · Accepted Answer

The marketing strategy used in this scenario is subliminal persuasion, as the pizza images are inserted briefly and subtly in the movies to influence the viewers' behavior and increase the sales of pizzas.

In Order to Increase the Sales of Pizzas in a Shopping