Advertisements that feature promotions such as buy-one-get-one-free offers essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity. These offers employ the strategy of _____.
A) discriminative stimuli
B) classical conditioning
C) orientation reflexes
D) surprising stimuli

Question

Quizplus · Accepted Answer

Discriminative stimuli are signals that indicate a certain response will lead to a specific outcome or reward. In the context of advertisements featuring promotions like buy-one-get-one-free offers, these are used to signal to customers that engaging in a specific purchasing activity will result in the reward of additional value, fitting the definition of discriminative stimuli.

Advertisements That Feature Promotions Such as Buy-One-Get-One-Free Offers Essentially Signal