ChocoTruk Inc., a restaurant that specializes in desserts, introduces a square-shaped ice cream cone made of soft marshmallow instead of the usual crunchy biscuit. However, ChocoTruk's customers do not seem too enthusiastic about it as it does not fit their idea of a traditional cone. Which of the following is most likely responsible for this customer reaction?

Question

Quizplus · Accepted Answer

Contrast refers to the tendency for people to perceive differences between stimuli, which is likely responsible for the customers' negative reaction to the marshmallow cone as it differs from the traditional biscuit cone.