Many store brand packages look similar to national brand packages. This is done with the hope that consumers' awareness and interpretation of the package design might lead them to think of the less expensive store brand as qualitatively comparable with the more expensive national brand. This is an attempt to influence consumers' _____.

Question

Quizplus · Accepted Answer

The similarity in package design is aimed at influencing consumers' perception of the store brand and its quality compared to the national brand.

Many Store Brand Packages Look Similar to National Brand Packages