John has very little knowledge of cheese and seldom buys it for personal use. However, when he is invited to dinner by a friend, a self-confessed cheese lover, John feels obligated to buy cheese for him. When he returns home after dinner, John finds that the "Stilton cheese" he randomly chose and bought is displayed on the calendar in his kitchen. Which of the following is most likely to account for John's choice of cheese?

Question

Quizplus · Accepted Answer

The mere exposure effect suggests that people tend to develop a preference for things they are exposed to more frequently. In this case, John had very little knowledge of cheese and was likely exposed to Stilton cheese randomly while shopping for cheese. Thus, he chose Stilton cheese because of the mere exposure effect.

John Has Very Little Knowledge of Cheese and Seldom Buys