The greater the movement, the larger the picture, or the louder the sound, the less likely a consumer is to attend and comprehend something from a message.

Question

Quizplus · Accepted Answer

The statement is false. The greater movement, larger picture or louder sound can actually capture attention and increase comprehension. It depends on how these elements are used in the message delivery.

The Greater the Movement, the Larger the Picture, or the Louder