The management of Drops & Dew, a winery, introduces a new wine that has golden packaging and product information written in a gothic font. Which of the following is most likely to be the response of consumers toward the wine and the marketing message?
A) Consumers are likely to be attracted by the bright color and perceive the product to be of premium quality.
B) Consumers' comprehension of the product will decrease due to message incongruity.
C) Consumers will develop an unfavorable attitude toward the product because there is too much movement in the message.
D) Consumers are likely to associate the packaging of the product to lower prices.

Question

Quizplus · Accepted Answer

The use of golden packaging and gothic font may suggest to consumers that the product is of premium quality, which is likely to attract their attention and interest. Additionally, bright colors tend to be associated with positive emotions and energy, further enhancing the appeal of the product. Therefore, consumers are likely to be attracted by the product and perceive it as high-quality.

The Management of Drops & Dew, a Winery, Introduces a New