Which of the following is true of the physical characteristics of a message?
A) Consumers comprehend lesser as pictures in messages get larger or movements become more intense.
B) Consumers display greater recall of an intended message when information is presented in sequence rather than in intervals.
C) Consumers derive meaning from both the actual text of a message and the visual presentation of the message.
D) Consumers' comprehension of a message is unlikely to be influenced by the physical characteristics of the message.

Question

Quizplus · Accepted Answer

Consumers derive meaning from both the actual text of a message and the visual presentation of the message. Therefore, the physical characteristics of a message, such as font style, size, color, images, and animations, can affect consumers' understanding and interpretation of the message. For example, a message presented in a small font size or a low-contrast color combination may be difficult to read, leading to reduced comprehension. Similarly, a message with distracting images or movements may divert consumers' attention from the main message, leading to reduced recall.

Which of the Following Is True of the Physical Characteristics