Research shows that consumers who are in bad moods are more likely to be generous to others.

Question

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Several studies have found that people in negative or sad moods tend to exhibit greater generosity towards others, perhaps as a way of alleviating their own negative emotions. For instance, a 2010 study published in the Journal of Happiness Studies found that participants who watched a sad video clip were more likely to donate money to a charity than those who watched a neutral or happy video clip. Similarly, a 2014 study published in the journal Social Psychology and Personality Science found that people who were induced to feel sad by recalling a personal loss were more likely to volunteer their time to help a stranger than those who were not induced to feel sad. These findings suggest that negative moods may sometimes be associated with greater pro-social behavior.

Research Shows That Consumers Who Are in Bad Moods Are