Anne is meticulous when it comes to planning her weekly grocery store visits. Before buying anything, she makes sure that she is well-informed about the best deals. Anne exhibits high level of _____.

Question

Quizplus · Accepted Answer

Shopping involvement refers to how much importance and attention a consumer places on the act of shopping itself. Anne's behavior demonstrates a high level of shopping involvement as she takes time to plan and research before going to the grocery store. Product involvement refers to the level of interest a person has in a specific product category, situational involvement refers to the level of interest a person has in a specific purchase situation, and enduring involvement refers to the ongoing interest a person has in a specific product or category over time. None of these options fully capture Anne's behavior in this scenario.

Anne Is Meticulous When It Comes to Planning Her Weekly