Ed used to buy his clothing from affordable fashion retail chain stores. He recently got promoted at work, and now he prefers to shop at premium men's clothing stores that sell exclusive designs. In this scenario, the change in Ed's buying behavior is driven by _____.

Question

Quizplus · Accepted Answer

The change in Ed's buying behavior is driven by his self-improvement motivation. He has been promoted at work, which indicates an increase in his income and status. As a result, he is now more interested in upscale brands and exclusive designs, which can help him enhance his social standing and self-image. This type of motivation is related to the desire for personal accomplishment and self-development.

Ed Used to Buy His Clothing from Affordable Fashion Retail