When Lily shops for clothes at a retail store, she picks up clothes that are at the back of the racks. She avoids buying clothes that may have been tried by other customers. Lily's actions imply that she is worried about _____.
A) product involvement
B) product quality
C) product differentiation
D) product contamination

Question

Quizplus · Accepted Answer

Lily's actions suggest that she is worried about product contamination, meaning she wants to avoid clothes that may have been contaminated by other customers who tried them on.

When Lily Shops for Clothes at a Retail Store, She