Rochelle Cosmetics launches a television commercial featuring a popular actress for its new line of lip colors. Bianca, who usually buys cosmetics of another brand, is quite excited to see her favorite actress as the brand ambassador of Rochelle Cosmetics. She immediately places an online order for two shades of lip color and also talks her friend into trying them out. In this scenario, Bianca is exhibiting a high degree of _____.

Question

Quizplus · Accepted Answer

Bianca's behavior demonstrates emotional expressiveness because her excitement about seeing her favorite actress endorsing a product leads her to make a purchase and influence her friend to do the same. This indicates a strong emotional response to the advertisement, rather than an analytical evaluation of the product (product appraisal), an understanding and management of emotions (emotional intelligence), or an assessment of fairness or value (equity appraisal).

Rochelle Cosmetics Launches a Television Commercial Featuring a Popular Actress