Which of the following is true of self-report measures?
A) They do not require consumers to indicate how much they feel a certain emotion.
B) They require the attachment of measuring devices like imaging machines or lie detectors to consumers.
C) They do not give results that are valid enough to be useful to consumer and marketing researchers.
D) They are considered to be less obtrusive than biological measures.

Question

Quizplus · Accepted Answer

Self-report measures rely on individuals' reporting of their own experiences, attitudes, and behaviors. They do not require any physiological attachment or testing, making them less obtrusive than biological measures such as imaging machines or lie detectors. However, the validity of self-report measures can be influenced by factors such as social desirability bias and memory recall.

Which of the Following Is True of Self-Report Measures