Which of the following statements is true in the context of emotional expressiveness?
A) Negative emotions decrease value and loyalty more strongly among male than female consumers.
B) When male and female consumers react with similar emotions, men express the emotions more noticeably.
C) Female consumers may prove more valuable in signaling poor or outstanding service than would male consumers.
D) The consumer with high emotional expressiveness is less likely to react to unexpected outcomes.

Question

Quizplus · Accepted Answer

Research suggests that female consumers tend to be more emotionally expressive than male consumers, which makes them more valuable in signaling poor or outstanding service. This is because they are more likely to share their experiences with others and potentially influence their purchasing decisions. Option A is incorrect as research shows that negative emotions have similarly negative impacts on loyalty and value for both male and female consumers. Option B is also incorrect as studies have found no significant gender differences in the outward expression of emotions. Option D is incorrect as high emotional expressiveness is actually linked to stronger reactions to unexpected outcomes.

Which of the Following Statements Is True in the Context