The psychoanalytic approach to personality was proposed by B. F. Skinner.
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Q4: Products are rarely a part of self-expression
Q5: The five-factor model approach is universally accepted
Q6: Lifestyles are completely determined by a person's
Q7: Conspicuous consumption represents the tendency of a
Q8: Material possessions play an important part in
Q10: Personality traits do not influence behavior.
Q11: Consumers use products as symbols to convey
Q12: PRIZM (Potential Rating Index by ZIP Market)
Q13: Consumers are not likely to form an
Q14: The trait approach takes an idiographic approach
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