Research confirms that social media's influence on consumer loyalty is not significant.

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Research suggests that social media's influence on consumer loyalty is significant. Studies have found that social media platforms play a crucial role in building and maintaining brand loyalty, as consumers often engage with brands through social media channels and feel more connected to them as a result. Additionally, social media allows for real-time feedback and communication between brands and consumers, which can help build trust and loyalty.

Research Confirms That Social Media's Influence on Consumer Loyalty Is