Which of the following statements is true of sex appeals in advertising?
A) Consumers find sexually appealing ads largely ineffective.
B) The use of nudity is ineffective for products that have intimate appeal.
C) Both males and females tend to react negatively to female nudity in advertising.
D) Highly sexual ads tend to outperform non-sexual ads when they have highly arousing content.

Question

Quizplus · Accepted Answer

Studies have shown that highly sexual ads tend to outperform non-sexual ads when they have highly arousing content. While some consumers may react negatively to sexually appealing ads, overall they can be effective in capturing attention and increasing purchase intention. The effectiveness of nudity in advertising may vary depending on the product being advertised and the target audience, but it can be an effective tool for products with intimate appeal. The reaction to female nudity in advertising also varies between males and females, with men being more positive and women being more negative overall.

Which of the Following Statements Is True of Sex Appeals