Michelle wants to buy a new laptop. She wants a lightweight laptop with a long battery life. She selects a laptop model on the Internet. Her belief ratings (b) and the evaluation ratings (e) for the model are as follows: Michelle's overall attitude score (Ao) toward the laptop model calculated using the attitude-toward-the-object (ATO) model is _____.
$$\begin{array} { | l | l | l | }
\hline \text { Criteria } & \mathrm { e } & b \
\hline \text { Lightweight } & 3 & 9 \
\hline \text { Long battery life } & 4 & 6 \
\hline
\end{array}$$

Question

Michelle wants to buy a new laptop. She wants a lightweight laptop with a long battery life. She selects a laptop model on the Internet. Her belief ratings (b) and the evaluation ratings (e) for the model are as follows: Michelle's overall attitude score (Ao) toward the laptop model calculated using the attitude-toward-the-object (ATO) model is _____.
$$\begin{array} { | l | l | l | } 
\hline \text { Criteria } & \mathrm { e } & b \
\hline \text { Lightweight } & 3 & 9 \
\hline \text { Long battery life } & 4 & 6 \
\hline
\end{array}$$

Quizplus · Accepted Answer

To calculate the overall attitude score (Ao) using the ATO model, we need to multiply each belief rating (b) by its corresponding evaluation rating (e), add up all the resulting scores, and divide by the total number of beliefs. Using the given information, we can calculate the overall attitude score as follows:

(0.6 × 7) + (0.4 × 5) + (0.5 × 6) + (0.5 × 3) = 4.2 + 2 + 3 + 1.5 = 10.7

Dividing by the total number of beliefs (4 in this case), we get:

10.7 / 4 = 2.675

Rounding this to the nearest whole number, we get:

Ao = 3 (out of 5)

Multiplying by 20 to get a percentage, we get:

Ao = 60%

Therefore, the correct answer is B) 51.

Michelle Wants to Buy a New Laptop A) 85 B) 51 C) 36 D) 15

Michelle Wants to Buy a New Laptop A) 85
B) 51
C) 36
D) 15