Stella is surfing the Internet to look for affordable apartments in New York City. Every time she clicks on a link to a webpage, she gets interrupted by floating ads. The ads stay on the screen for 30 seconds. She does not know how to disable them and finds them extremely irritating and disruptive. In a basic communication model, these floating ads are an example of _____.
A) feedback
B) noise
C) a source effect
D) a message effect

Question

Quizplus · Accepted Answer

The floating ads are an example of noise in the communication process. Noise refers to any distraction or disturbance that interferes with the encoding or decoding of a message. In this case, the floating ads are a distraction that interrupts Stella's ability to find affordable apartments on the Internet.

Stella Is Surfing the Internet to Look for Affordable Apartments