Ethan's colleague Mia is excited about attending a comic-con over the weekend. She mentions her plan to Ethan and then goes on to tell him more about the event. Ethan has never attended a comic-con before, but he decides to go to the event as it sounded like a fun thing to do. In the context of the hierarchy of effects, Ethan's behavior can be explained by the _____.
A) high-involvement hierarchy
B) low-Involvement hierarchy
C) experiential hierarchy
D) behavioral influence hierarchy

Question

Quizplus · Accepted Answer

Ethan's decision to attend the comic-con is based on his emotional response to Mia's excitement and description, which aligns with the experiential hierarchy where feelings lead to behavior.

Ethan's Colleague Mia Is Excited About Attending a Comic-Con Over