William is planning a vacation. He wants travel packages that provide accommodation and sightseeing. He finds two packages-X and Y-that meet these criteria. On a ten-point scale, he gives package X belief ratings of 8 and 7, respectively, and package Y belief ratings of 9 and 5, respectively. Next, he gives these criteria evaluative ratings of 3 and 2, respectively. Finally, he calculates the overall attitude using the attitude-toward-the-object (ATO) model and chooses package X over package Y based on the score. The overall attitude score (Ao) of package X calculated using the ATO model is _____.

Question

Quizplus · Accepted Answer

The overall attitude score (Ao) for package X using the ATO model is calculated by multiplying each belief rating by its corresponding evaluative rating and then summing these products. For package X, this calculation is (8 * 3) + (7 * 2) = 24 + 14 = 38.

William Is Planning a Vacation