Percy, a professional nature photographer, wants to buy a camera. When he comes across an ad for a camera in a magazine, he carefully considers and evaluates the various attributes of the camera. He also weighs its advantages against the price and assesses its usability under inclement weather conditions. In the given scenario, Percy is focusing on _____.
A) peripheral cues
B) central cues
C) abstract cues
D) relational cues

Question

Quizplus · Accepted Answer

Percy is focusing on central cues which refers to the main features of the camera such as its attributes, advantages, price and usability under certain conditions. He is making a rational decision based on the central aspects of the product rather than peripheral or abstract cues. He is not focusing on relational cues, which refer to social factors and relationships that may influence a person's decision.

Percy, a Professional Nature Photographer, Wants to Buy a Camera