Victoria needs to collect her prescription on her way home. While she is at the pharmacy, she decides to buy milk. Though the milk is not of the brand she usually buys, she buys it in order to avoid a trip to the grocery store. In the context of the hierarchy of effects, Victoria's decision to purchase the milk at the pharmacy is an example of the _____.

Question

Quizplus · Accepted Answer

Victoria's decision to buy the milk at the pharmacy without much thought or consideration is an example of the low-involvement hierarchy. This hierarchy is characterized by low levels of involvement and decision-making effort, and consumers often make quick and impulsive decisions based on minimal information. In this case, Victoria's need for convenience and avoiding a trip to the grocery store trumped her brand loyalty for milk.

Victoria Needs to Collect Her Prescription on Her Way Home