Tom strongly believes that raising tax rates for the rich is the only way to steer the economy out of recession as it is likely to generate greater tax revenues for the government. When his friend Sam pointed out that the government receives greater tax revenues when tax rates are uniformly low for all Americans, Tom refused to accept Sam's input and change his attitude. Interestingly, the input provided by Sam further strengthened Tom's initial attitude. This is an example of a _____.

Question

Quizplus · Accepted Answer

This scenario describes a contrast effect, where Tom's initial attitude is strengthened by the input of an opposing view that falls outside of his beliefs, leading him to reject it and become even more convinced of his initial stance. The other options (message effect, source effect, recency effect) do not accurately describe the scenario presented.

Tom Strongly Believes That Raising Tax Rates for the Rich