Beth has been searching for the right sunscreen lotion for her skin type. She tries a few brands, but none of them suit her sensitive skin. When Beth finally finds the right sunscreen, she makes it a point to tell all her close friends about how good the product is. The given scenario is an example of _____.
A) dissociated self-schema
B) amplified word-of-mouth
C) organic word-of-mouth
D) separated self-schema

Question

Quizplus · Accepted Answer

This scenario is an example of organic word-of-mouth because it is a natural, unpaid recommendation from Beth to her close friends based on her personal experience with the product.

Beth Has Been Searching for the Right Sunscreen Lotion for Her