Aspirational group membership often appeals to a consumer's _____.
A) actual self
B) social self
C) possible self
D) ideal self

Question

Quizplus · Accepted Answer

Aspirational group membership refers to consumers' desire to belong to a group or identify with a group that represents their ideal self – the person they would like to be, or the characteristics they would like to possess. Therefore, the ideal self is the best fit for this type of group membership.

Aspirational Group Membership Often Appeals to a Consumer's _____