Marve is a socialite who is known for her expertise on handbags. Some upcoming designers use Marve's expertise on handbags to promote their new handbag collection in her social circle. They give her handbags to carry to parties and other social events. Marve also uses social networking sites to write about the bags. She thus creates excitement about them among her friends. The given scenario exemplifies _____.
A) shilling
B) infiltrating
C) buzz marketing
D) app marketing

Question

Quizplus · Accepted Answer

The scenario exemplifies buzz marketing, as Marve is creating excitement and hype about the new handbag collections through word-of-mouth and social media promotion.

Marve Is a Socialite Who Is Known for Her Expertise