A consumer who is hired by another to provide input into a purchase decision is known as a(n) _____.
A) opinion leader
B) market maven
C) conscientious consumer
D) surrogate consumer

Question

Quizplus · Accepted Answer

A surrogate consumer is someone whom a consumer hires to provide input into a purchase decision on their behalf. Option A and B refer to individuals who are influential in their social circle and have extensive knowledge about a product or service. Option C refers to a consumer who makes purchasing decisions after researching and considering all options.

A Consumer Who Is Hired by Another to Provide Input