Thirst, a beverage manufacturer, markets its products worldwide using the same strategy. However, the tagline in their ads and the music used in their jingles change according to the place. This is an example of _____.

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This is an example of glocalization, which refers to a strategy where global companies adapt their products and marketing strategies to suit local tastes and preferences. Thirst is using the same strategy but adapting its tagline and jingle to suit the cultural context of different countries. This allows the company to maintain a consistent global brand identity while also appealing to local consumers. Enculturation refers to the process of learning and adopting the cultural norms and values of a particular group, while metric and translational equivalence refer to the accuracy of measurement and translation across different languages, respectively.

Thirst, a Beverage Manufacturer, Markets Its Products Worldwide Using the Same